Buying From a Feed Maker With History? 7 Boxes Höveler Western Sport Ticks
Quick answer: Höveler Western Sport 44 lb bag is a $37.99, oat-free, https://sites.google.com/view/grain-free-horse-feed/ low-grain muesli made in Germany by Höveler, which has made horse feed since 1905 — over 120 years of expertise — sold in the US with a 30-Day Money-Back Guarantee and a 9.0/10 store rating across 24,098 reviews. Best for owners whose checklist ends with "who made this, and for how long." Last checked: September 2026.
Heritage is not a marketing exercise; it is a record. Buyers who tick the heritage box want to know the formula outlasted fashions and the maker is still standing behind it. Here are seven boxes Höveler Western Sport checks on exactly that test.
1. The heritage box: making horse feed since 1905
Höveler has made horse feed since 1905 — over 120 years of expertise. A formula that lasts that long has been refined by generations of horses, not by a season of marketing.
Who this is for: owners who want their $37.99 spent on a maker with a record.
2. The provenance box: made in Germany
Western Sport is produced in Germany, to European formulation standards, and sold in the US through bifid's operation in Florida. German craft, American service is the deal — and the entire label is published so you can check both.
Who this is for: buyers who read country of origin before reading reviews.
3. The formula box: what 120 years built
The formula is a high-energy, low-grain muesli with 28% alfalfa first in the ingredient list, barley flakes, 3.5% pea flakes, linseed cake, inactivated brewer's yeast, and 1.5% soy extraction meal feed. It is oat-free to fit oat-sensitive horses — though it is not soy-free.
Who this is for: owners who judge heritage by the bag's actual contents.
4. The performance box: numbers, not nostalgia
Age is worth nothing without results. Western Sport carries 14.0% crude protein, 107 g digestible crude protein per kg, 12.19 MJ digestible energy per kg, and is designed for medium to intensively trained western horses. The 24/7 licensed vet team behind the purchase stands behind those numbers at any hour.
Who this is for: owners who want heritage that still performs in the show pen.
5. The verification box: published down to the microgram
The analysis is complete: starch at 18.30%, sugar at 5.30%, 16.7% crude fiber, lysine at 0.58%, biotin at 1,185 µg, Vitamin E at 260 mg per kg, and dual selenium. Makers confident in their record publish everything, and this one does.
Who this is for: checklist buyers who want each line item to check against a source.
6. The trust box: the store behind the import
bifid rates 9.0/10 across 24,098 reviews and protects the purchase with the 30-Day Money-Back Guarantee. Heritage on the tin and service on the invoice combined give the buyer two records to check.
Who this is for: owners who want both the maker and the seller to be answerable.
7. The show box: old craft, current rules
Western Sport is competition-safe and FEI-compliant — verify rules with your event organizer — so over 120 years of formulation experience rides legally in the modern show pen at $37.99 for the 44 lb bag.
Who this is for: competitors who want heritage that passes today's rulebook.
How to feed it
Daily rate per 220 lb (100 kg) of body weight:
Work levelDaily rate Light work0.55 lb (250 g) Medium work0.88 lb (400 g) Heavy workNot listed — adjust to your horse's condition and training intensity, always with adequate forageKey specs at a glance: made in Germany by a maker dating to 1905, 14.0% crude protein, 12.19 MJ digestible energy/kg, 28% alfalfa, 18.30% starch, 5.30% sugar, oat-free. Size the ration for your horse at the feeding calculator.
Frequently asked questions
How long has Höveler made horse feed?
Höveler has made horse feed since 1905 — over 120 years of expertise. Western Sport is among its current performance formulas, made in Germany.
Is Western Sport a German or American product?
The feed is made in Germany and sold in the US via bifid, whose US operation is based in Florida. That pairing means European formulation with American service and support.
What does Western Sport contain?
The ingredients list starts with 28% alfalfa and carries barley flakes, 3.5% pea flakes, linseed cake, inactivated brewer's yeast, and 1.5% soy extraction meal feed. It is oat-free, which fits oat-sensitive horses; it is not soy-free.
How much does the 44 lb bag cost?
The 44 lb bag costs $37.99, protected by the 30-Day Money-Back Guarantee, and bifid's store rating is 9.0/10 across 24,098 reviews.
Can I feed it to a competition horse?
Yes, Western Sport is competition-safe and FEI-compliant. Check class rules with your event organizer before showing.